Launch of Behavior Change Communications Campaign for Luxembourg project

The city of Tivaouane held a launching ceremony for the behavior change communications campaign of the Waste Water, Plastic Waste, Electric & Electronic Waste in Secondaries Cities Project. The event gathered all implementing partners and was chaired by the Senegal Ministry of Environment and Sustainable Development.

The event commenced with introductory remarks from the perfect who moderated the ceremony. The Municipality of Tivaouane’s Mayor delivered the welcoming remarks and reiterated sincere gratitude for GGGI’s commitment and selection of the city for the green cities program. He also showed his appreciation to the Government of Senegal’s National Sanitation Office which is executing a major sanitation program in the city. Touba’s focal point delivered the mayor’s message, stated the project’s momentum, and discussed where plastic waste is intended to be valorized as the options and criteria are now under study. H.E Ambassador of Grand-Duche of Luxembourg delivered a speech to reiterate the Luxembourg Government’s commitment on climate change initiatives and its partnership with GGGI for this project in three of Senegal’s cities to reduce GHG emissions. The behavior change campaign remains crucial for the success of the project. It is in that context that GGGI hired a firm for conducting a communication and awareness campaign. A corporate video was screened on the ideas received from the informal sector followed by the ministry’s official launching speech. The ministry invited implementing partners to maintain involvement in this project and congratulated GGGI through the country representative for his permanent dedication to mobilize the national ecosystem on specific targets, as mentioned in the country planning framework with the objectives to contribute to NDCs and SDGs.

A press conference closed the event with the Ministry of Environment and Sustainable Development for questions and responses related to the upcoming campaign.